Traveler Care

Sarah Kuberry Martino, Chief Product Officer, Direct Travel

OBT vs. Modern Travel Infrastructure: What’s the Real Difference?

Legacy online booking tools weren’t built for today’s global travel demands. Explore how modern travel infrastructure delivers real-time data, broader content, and a more unified experience.

Direct Travel

Duty of Care in a Volatile World: What Travel Programs Should Prioritize Today

From traveler visibility to escalation protocols, discover the key actions travel leaders should take to strengthen duty of care in times of unrest.

Direct Travel

How Avenir’s Booking Engine Powers Every Stage of Travel

Learn how Avenir’s booking engine helps users streamline bookings, improve compliance, and thrive in today’s evolving travel landscape.

Christal Bemont, CEO

Why We’re All In On Spotnana

Discover how modern travel infrastructure, open architecture, and human-led service come together to create a better travel experience.

Direct Travel

Podcast: Embracing Modern Travel Management

Top insights from episode 2 of the Altitude with Attitude podcast. Direct Travel & the Conrad Hilton Foundation explore how to modernize a travel program.

Direct Travel

Q&A: How Can Data and AI Strengthen Your Corporate Travel Program?

Direct Travel EVP Martin Tuncaydin explores how human expertise, data, and AI can combine to build smarter, more resilient travel programs.

Direct Travel

Building a Travel Culture That Supports Employee Well-Being

Discover strategies travel managers can use to support traveler wellness, reduce burnout, and build healthier business travel programs.

Direct Travel

How to Build a Travel Program That Puts Service First

Discover why service is the backbone of a strong travel program and how the right TMC partner can keep your travelers supported when it matters most.

Direct Travel

Podcast: Building a Modern Travel Program with ZS

Key takeaways from episode 1 of the Altitude with Attitude podcast. Direct Travel & ZS explore how travel managers can drive program success.

Direct Travel

Navigating U.S. Travel Restrictions: A Guide for Travel Managers

Stay ahead of new U.S. entry restrictions with guidance on compliance, traveler safety, and policy preparation.

Direct Travel

Why You Should Think of Your Travel Program as a Driver of Business Growth

From building client connections to improving traveler care, find out how the right strategy and TMC partner can turn your travel program into a growth engine.

Direct Travel

Beyond Cost Cutting: How a TMC Delivers Value When It Matters Most

Learn how the right travel management company can transform uncertainty into opportunity by helping you save costs and drive program success.

Cookie	Duration	Description
__cf_bm	1 hour	Set by Cloudflare for supporting Cloudflare Bot Management.
__cfruid	session	Set by Cloudflare for identifying trusted web traffic.
__q_domainTest	1 second	Set by Qualified in rare cases when it's not possible to detect the domain where Qualified is being instantiated, and then immediately unset.
__q_state_*	10 years	Set by Qualified for identifying the website visitor and their interaction with the Qualified Chat Messenger.
_752f8	session	Preserves visitor sessions for AI-driven customer support.
_cfuvid	session	Set by HubSpot’s CDN provider, Cloudflare, for handling rate limiting.
_GRECAPTCHA	6 months	Set by Google reCAPTCHA for identifying bots to prevent spam.
ASP.NET_SessionId	session	Set by Microsoft's ASP.NET Application for storing session data during visits.
cli_user_preference	1 year	Keeps track of the cookie categories for which the user gave their consent.
cookielawinfo-checkbox-analytics	1 year	Records user consent for "Analytics" cookies.
cookielawinfo-checkbox-functional	1 year	Records user consent for "Functional" cookies.
cookielawinfo-checkbox-marketing	1 year	Records user consent for "Marketing" cookies.
cookielawinfo-checkbox-necessary	1 year	Records user consent for "Necessary" cookies.
cookielawinfo-checkbox-others	1 year	Records user consent for uncategorized cookies.
cookielawinfo-checkbox-performance	1 year	Records user consent for "Performance" cookies.
CookieLawInfoConsent	1 year	Records CCPA status and default button state for each category.
elementor	never	Allows real-time content changes by the website owner.
raygun4js-userid	never	Set by Raygun for detecting and diagnosing website errors.
rc::a	never	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
rc::b	session	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
rc::c	session	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
rc::f	never	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
viewed_cookie_policy	1 year	Stores whether the user consented to cookies.
wordpress_no_cache	session	Used by NGINX to bypass the page cache when present.
wp-wpml_current_language	session	Set by WPML for storing user language settings.

Cookie	Duration	Description
__Secure-ROLLOUT_TOKEN	6 months	Set by YouTube for determining which videos have been played by a user.
__Secure-YEC	13 months	Set by YouTube to detect spam or fraudulent ad interactions.
li_gc	6 months	Stores LinkedIn visitor consent for non-essential cookies.
VISITOR_INFO1_LIVE	6 months	Measures bandwidth to select old or new YouTube video player interface.
VISITOR_PRIVACY_METADATA	6 months	Stores YouTube cookie consent state for the domain.
wpEmojiSettingsSupports	session	Set by WordPress for determining if the browser can display emojis.
YSC	session	Set by YouTube for tracking views of embedded YouTube videos.
yt-player-headers-readable	never	Set by YouTube for storing video playback and interface preferences.
yt-remote-cast-available	session	Set by YouTube for storing casting availability.
yt-remote-cast-installed	session	Set by YouTube for storing casting preferences.
yt-remote-connected-devices	never	Set by YouTube for storing video player preferences.
yt-remote-device-id	never	Set by YouTube for storing user’s video preferences for embedded videos.
yt-remote-fast-check-period	session	Set by YouTube for storing video player preferences.
yt-remote-session-app	session	Stores settings and interface info for the embedded YouTube video player.
yt-remote-session-name	session	Stores YouTube video player preferences for embedded videos.
yt.innertube::nextId	never	Set by YouTube for registering a unique ID to track viewed YouTube videos.
yt.innertube::requests	never	Set by YouTube for registering a unique ID to track viewed YouTube videos.
ytidb::LAST_RESULT_ENTRY_KEY	never	Set by YouTube for storing last clicked search result entry.

Cookie	Duration	Description
__hssc	1 hour	Set by HubSpot for tracking sessions and determining if the __hstc cookie should be updated.
__hssrc	session	Set by HubSpot for indicating if the user has restarted the browser or if it's a new session.
__hstc	6 months	Set by HubSpot for tracking visitor data, including timestamps and session numbers.
_clck	1 year	Persists the Clarity User ID and preferences, unique to that site, on the browser.
_clsk	1 day	Connects multiple page views by a user into a single Clarity session recording.
_ga	400 days	Set by Google Analytics for assigning a unique ID used to track user sessions.
_ga_*	400 days	Set by Google Analytics for storing and counting page views.
_gat_UA-*	1 minute	Set by Google Analytics for tracking user behavior.
_mkto_trk	400 days	Set by Marketo for storing a unique user ID and collecting user activity data.
ANONCHK	10 minutes	Sets to 0 by Clarity to indicate the MUID shouldn't be transferred to ANID.
CLID	1 year	Identifies the first-time Clarity saw this user on any site using Clarity.
hubspotutk	6 months	Set by HubSpot to track users and used when deduplicating contacts on form submit.
metadata_session_id	session	Set by Metadata to track the number of sessions a specific account has on the site.
metadata_visitor_id	1 year	Set by Metadata to understand how many users from the account are coming on the site.
MR	7 days	Sets by Clarity for indicating whether to refresh MUID.
MUID	13 months	Identifies unique web browsers visiting Microsoft sites.
SM	session	Used in synchronizing the MUID across Microsoft domains.

Cookie	Duration	Description
_fbp	3 months	Set by Facebook for serving ads on Facebook or related platforms after visiting the website.
_gcl_au	3 months	Set by Google Tag Manager for testing ad efficiency of websites using their services.
_uetmsclkid	90 days	Set by Microsoft Advertising for storing the Microsoft Click ID to attribute conversions to ad clicks.
_uetmsdns	session	Set by Microsoft Advertising for managing consent preferences and controlling data transmission.
_uetsid	1 day	Set by Microsoft Advertising for tracking visits during a session and improving conversion accuracy.
_uetsid_exp	never	Set by Microsoft Advertising for storing the expiration date of the _uetsid cookie.
_uetvid	13 months	Set by Microsoft Advertising for identifying returning visitors and enabling remarketing.
_uetvid_exp	never	Set by Microsoft Advertising for storing the expiration date of the _uetvid cookie.
_zitok	1 year	Set by ZoomInfo to store a unique user ID for analytics, lead generation & marketing attribution.
bcookie	1 year	Set by LinkedIn for recognizing browser IDs from LinkedIn share buttons and ad tags.
BIGipServer*	session	Set by Marketo for collecting user activity data to provide relevant ads.
fr	3 months	Set by Facebook to show relevant ads by tracking user behavior on sites with the Facebook pixel.
IDE	1 day	Set by DoubleClick to serve targeted ads across the web to users based on previous visits to a site.
metadata_cid	30 days	Set by Metadata for storing unique campaign ID and conversion tracking purposes.
metadata_cid_history	90 days	Set by Metadata for storing the history of the metadata_cid for any past campaigns.
MSPTC	1 year	Set by Microsoft Advertising for serving relevant ads and measuring campaign effectiveness.
site_identity	1 year	Set by Salesloft for tracking website activity to help identify and qualify leads.
sliguid	1 year	Set by Salesloft for tracking website activity to help identify and qualify leads.
slireg	7 days	Set by Salesloft for tracking website activity to help identify and qualify leads.
slirequested	1 year	Set by Salesloft for tracking website activity to help identify and qualify leads.
SRM_B	13 months	Set by Microsoft to identify browsers for ad delivery, campaign tracking, and retargeting.
test_cookie	15 minutes	Set by DoubleClick for determining if the browser supports cookies.
utm_campaign	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_content	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_medium	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_source	never	Stores UTM data to measure campaign performance and user acquisition sources.
utm_term	never	Stores UTM data to measure campaign performance and user acquisition sources.
ziwsSession	session	Set by ZoomInfo to identify a user session for company analytics and lead generation.
ziwsSessionId	session	Set by ZoomInfo to store a session ID and track activity for marketing analytics.

Cookie	Duration	Description
_gat	1 minute	Set by Google Universal Analytics for limiting requests and data collection on high-traffic sites.
_gid	1 day	Set by Google Analytics for storing visitor usage data for site performance reports.
lidc	1 day	Set by LinkedIn for facilitating data center selection.

Business Travel

Personal Travel

Meetings & Events

Travel Needs

Travel Stakeholders

Introducing Avenir

Other Solutions

Resource Hub

Our Story

Business Travel

Introducing Avenir

Resource Hub

Our Story

Direct Travel

Navigator Blog

Traveler Care

Subscribe to our Blog

Thank You!