Meetings & Events
Creating Business-Changing Experiences
At Direct Travel, we offer full-service meetings and events experiences through our wholly owned subsidiary, Creative Group, Inc. Our performance solutions encompass corporate meetings & events management, incentives, and recognition programs. We craft programs and experiences that inform, inspire, and reward, enabling individuals to reach their full potential. We call this Thrivability®.
Maximize ROE (Return On Experience)
Everything we do begins with understanding our clients’ "why." This guiding principle shapes our design process, allowing us to align with the business goals and audience needs of every event. We create personalized experiences that resonate on a deeper, more personal level, ensuring every detail reflects the experience’s broader vision and purpose. When participants connect with the event’s mission, they engage more actively, leading to greater event satisfaction, higher loyalty, and more measurable results.
Whether it's a small, intimate executive retreat or a national conference with 20,000 attendees, we are a full-service agency offering flexible solutions to meet every need. From hotel and group air sourcing to planning and production, we have every aspect of your event logistics covered. But more than just service providers, we are also your strategic and creative partners. This collaborative approach turns events into powerful drivers for achieving business objectives, ensuring you get the most from your investment.
Global supplier partners and networks.
Professional sourcing, event design, and program management.
Full-scale event production and engagement communications.
Advanced management technology and insightful data analytics.
Create peak performance for sales and channel partners
Sales organizations and distribution channels need to operate flawlessly to maximize productivity. By implementing the right strategies, value propositions, resources, and support systems, you can achieve more with less, driving continuous growth and success.
We can help you optimize sales and channel partner success through
- Engaging your audience through impactful events and experiences anywhere in the world.
- Delivering flawless, strategic events that maximize Thrivability®.
- Offering the right incentives to influence behavior change.
- Inspiring your top performers to strive for new heights and ambitious goals.
Inspire your audience with sales incentives
Inspiring employees and channel partners demands a strategic, human-centered approach that values individual motivations. By fostering genuine connections, organizations can create meaningful incentive programs that boost loyalty, engagement, and overall performance.
We can help you inspire and motivate by
- Developing customized and engaging incentive and event solutions.
- Tailoring incentives around your company culture and your audience’s intrinsic motivators.
- Identifying your most important primary and secondary audiences that drive your business goals and offering a robust and unique reward mix.
Unleash your team’s potential
Employee engagement remains a focus for organizations aiming to boost productivity and retention. Recent changes in work dynamics have transformed not just where employees work, but also their perceptions of work itself. Do your employees feel valued and motivated? Implementing an effective recognition strategy is a proven way to increase a team’s productivity, creativity, and success.
Our programs and experiences deliver
- Employees who are emotionally committed.
- A culture of recognition and innovation.
- An offset to the cost of employee turnover.
- A program aligned with corporate values and company goals.
Connect to your most important goals
Whether it’s creating emotional connections to a new vision, fostering brand and product loyalty through shared experiences, or bringing people together to innovate, face-to-face experiences spark lasting change. Well-structured events encourage a sense of belonging in a diverse, evolving workforce and align audiences with the C-suite vision.
Our i|xperience® design methodology can help you
- Develop a comprehensive pre- and post-event communication plan for maximum impact.
- Choose a destination that balances accessibility, budget, and audience appeal.
- Reinforce behaviors that drive organizational excellence.
- Craft a production narrative that reflects your brand story or organizational mission.
- Curate on- and off-property experiences that inspire the audiences driving your business forward.
Keeping talent is good business
You’ll hear people talk about the high cost of turnover, but the actual costs are largely hidden. Incentives and recognition programs have a long-established track record of augmenting the employee value proposition and providing employee retention benefits. Building an employee recognition and retention strategy that is focused on your company’s culture and values is a great starting place.
We can help you retain employees with robust programs that
- Build loyalty through group and individual incentive travel.
- Create anchor memories with top-brand merchandise and unique experiences.
- Use high-impact rewards to create a competitive advantage for your business.
- Recognize team achievements, individual standouts, and length of service.
our Creative Team
our registration platform
10 years
Making it Unforgettable with “WOW!” Moments
Creative Group
We design experiences and incentive programs that help people reach their full potential. Creative Group aligns you to your audience by way of unique, custom-tailored programs and experiences that deepen participant engagement and drive business results.