Press Releases

November 18, 2025 — Direct Travel, Inc., a market leader in global corporate travel management, today released its top predictions for 2026, highlighting how the next phase of business travel moves beyond transactions toward purpose-driven, people-centered experiences. Built on the company’s mission to blend human ingenuity with breakthrough technology, these insights explore how data, AI, and service excellence are converging to create travel that is effortless, personal, and rewarding.

November 4, 2025 — Direct Travel, Inc., a market leader in global corporate travel management, today announced the promotion of Christine Sikes to chief operating officer (COO). In her new role, Sikes will be responsible for execution of service, delivering efficiency at scale, and helping to drive profitable growth through company transformation initiatives. As a mission driven leader, she will lead core operational functions with a mandate to simplify, scale, and lead. 

October 20, 2025 — Direct Travel, Inc., a leader in corporate travel management, joins Global Business Travel Association (GBTA) Foundation in recognizing three of its leaders who have been named to the GBTA Foundation’s 2025 WINiT Top 50 list. The annual recognition celebrates the women and allies shaping the future of business travel through innovation, leadership, and mentorship.

Denver, CO – September 22, 2025 — Direct Travel, Inc., a leader in corporate travel management, has announced the acquisition of its long-time strategic partner, ATPI, creating one of the world’s largest travel management companies. Together, the two companies will drive over $6 billion in annual total travel volume and offer leading technologies and unparalleled service across global corporate, leisure, events, and specialized travel sectors.

Denver, CO – September 18, 2025 — Direct Travel, Inc., a market leader in corporate travel management, today announced that its Avenir Travel Edition platform has been named to The Business Travel Magazine’s 2025 Tech Hotlist. The annual list recognizes the most impactful and forward-looking technologies transforming the business travel sector.

Denver, CO – August 12, 2025 — Direct Travel, Inc., a market leader in corporate travel management, today announced the expansion of its successful 8-year partnership with OMNIA Partners, the nation’s largest and most experienced purchasing organization for the public and private sectors.

Denver, CO – May 22, 2025 — Direct Travel, Inc., a market leader in corporate travel management, today announced the launch of Avenir: Travel Edition, an open, next-generation travel platform powered by Spotnana Cloud for TMCs and supported by Direct Travel’s global network of travel experts.

Denver, CO – May 20, 2025 — While business travel drives critical business outcomes, it can also come with challenges for organizations and employee travelers alike. These challenges can sometimes make the pursuit of the “perfect business trip” seem like a distant fantasy. Yet, it is an aspiration the industry can work to achieve — with travel managers identifying various technological innovations that can reduce friction and drive trip success.

Denver, CO – February 19, 2025 — Direct Travel, Inc., a market leader in corporate travel management, today announced the appointment of Allison Breeding to Chief Marketing Officer. A former executive of Apptio, an IBM Company, Docker Inc. and Red Hat, Allison will lead Direct Travel’s global marketing team in driving brand recognition and demand.

Denver, CO – September 5, 2024 — Direct Travel, Inc., a market leader in corporate travel management, today announced the appointment of Darryl Hoover to Chief Data Officer and Sarah Kuberry Martino as Chief Product Officer. The executive appointments underscore Direct Travel’s commitment to transforming the travel ecosystem via innovation, data insights, open technology solutions and exceptional service.

Denver, CO – July 17, 2024 — Direct Travel, Inc., a market leader in corporate travel management, today released the findings of new research revealing optimism about AI, a surge in bleisure travel and the need for greater innovation when booking a trip especially among Gen Z business travelers.