For decades, “global” in business travel has meant complexity, multiple booking tools, multiple numbers to call, disconnected data, and travelers caught between systems that don’t speak to one another.
Travel managers have been left to stitch together programs country by country. Travelers face different rules, tools, and support models depending on where they are in the world. Finance teams struggle to reconcile inconsistent data from systems never designed to work together. And executives are forced to make global decisions using information that is anything but real time.
But the world doesn’t work that way anymore.
Commerce is borderless. Companies expect instant access to data. Travelers expect 24/7 support across languages, time zones, and communication channels.
And yet, much of corporate travel still runs on infrastructure designed for a different era.
Enter Direct Travel — A Different Kind of Global
Direct Travel is reimagining how global travel works by combining a single, modern technology foundation with one globally integrated, follow-the-sun service model.
At the core of this transformation is technology from Spotnana. Spotnana rebuilt the underlying infrastructure of travel not as a booking tool, but as an open, cloud-native solution designed to keep every part of the travel ecosystem connected in real time, worldwide. It replaces the fragmented, legacy plumbing that has constrained global programs for decades.
Direct Travel builds on that foundation with Avenir through a unified global service model. Operationally, this means one set of standards, one advisor workspace, and continuous 24/7 support delivered across time zones without handoffs.
This model delivers something the industry has long promised but rarely achieved within a unified global instance:
- Personalized, human-centered care at scale
- Global reach without fragmentation
- Local and regional content tailored to the traveler
- One connected experience, everywhere
The Infrastructure Behind the Promise
The power of Direct Travel’s global solution isn’t just modern technology, it’s the infrastructure that makes great service possible at global scale.
Spotnana’s open, cloud-native foundation allows Direct Travel to operate global travel as a single unified system, rather than a collection of regional programs stitched together over time. This replaces fragmented legacy plumbing with real-time connectivity across the entire travel lifecycle.
That infrastructure enables:
- One global instance connecting every country, traveler, and service team in real time, including the ability for any advisor to assist any traveler from any location
- Real-time global data providing visibility into traveler well-being, spend trends, policy adherence, supplier performance, sustainability metrics, and more, enabling faster decisions and earlier intervention
- Comprehensive access to global content with localized policies, fares, taxes, and invoicing, regardless of where travelers book or where they are in the world
- Open APIs that integrate seamlessly with customer systems and allow new innovations to be introduced continuously as needs evolve
This same foundation also enables consistent governance that includes standardized policies, auditable reporting, and enterprise-wide controls without sacrificing the flexibility required to operate locally.
This isn’t another interface layered on top of aging systems. It’s modern infrastructure purpose-built to support a truly global, human-centered travel experience.
Powered by Human + Machine Intelligence
Business travel doesn’t just need automation. It needs empathy.
When trips go smoothly, travelers barely notice the system supporting them. When disruptions occur, they need experts who already know who they are, where they are, and how to help without starting from scratch.
Spotnana’s real-time, unified data model gives Direct Travel’s advisors full context, enabling them to bring judgment, experience, and personalized care to every interaction.
That’s the hybrid model at work:
- Technology that powers better travel experiences, enabling travelers to book complete trips from a broad range of global content sources and manage exchanges, cancellations, unused credits, and split payments on their own
- People who care, with the data and tools at their fingertips to resolve issues quickly and deliver support that feels personal, not transactional
Global, Redefined Through an Open Lens
Legacy TMCs and technology vendors continue to add layers to aging systems — creating complexity disguised as capability.
We took a different approach.
Spotnana rebuilt the infrastructure. Direct Travel reimagined how to run global travel on top of it with Avenir. This means a single global instance, a shared data model across every region, and a globally integrated, follow-the-sun service standard.
We didn’t modernize old plumbing. We replaced it.
With an open, cloud-native foundation, customers have the freedom to innovate faster, integrate more easily, and adapt as needs evolve. And Direct Travel’s global operating model ensures that innovation translates into real-world results — delivering confidence, consistency, and care for travelers and the teams who support them.
Our Belief
To move the world forward, you need a partner built for where the world is going, not where it’s been.
Global travel shouldn’t require stitching together systems, vendors, and service models by region. It should operate as one connected program.
That’s what Avenir enables: One modern platform — built on Spotnana’s open, cloud-native infrastructure and brought to life through Direct Travel’s unified follow-the-sun service model.
Together, we’re establishing a new standard for how global travel truly works.
