Travel Risk Management

Direct Travel

Pulling Together: Direct Travel Joins Hope Air’s “Haul for Hope” Challenge

Direct Travel is proud to support Hope Air and its mission to make essential medical care more accessible for Canadians who need to travel.

Direct Travel

What’s New in Avenir: Broader Content and Smarter Approvals

August 2026: Avenir introduces a redesigned booking experience, expanded global coverage, and new tools to streamline travel program management.

Direct Travel

From Fragmentation to Access: Top Webinar Takeaways

Hear how Avenir helps travel managers improve traveler choice, turn program data into insights, and connect self-service with expert support.

Sarah Kuberry Martino, Chief Product Officer, Direct Travel

The Value of Access: A New Model for Travel Management

The next evolution of Avenir is here. Learn how Direct Travel is making travel content, data, and service easier to access with one connected experience.

Direct Travel

The Travel Pro’s Guide to GBTA 2026

Use these tips to navigate this year’s GBTA like a pro and get the most out of your convention experience.

Direct Travel

What One Global Travel Program Learned About Modernization

See how thoughtful planning, strong partnerships, and the right technology foundation can help your organization achieve lasting program success.

Direct Travel

You Can’t Reduce What You Can’t See: Fixing the Travel Emissions Data Gap

Fragmented travel data makes emissions reporting harder. Learn how a single source of truth improves visibility, reporting, and carbon insights.

Direct Travel

Why Your Travel Program Needs Access to Connected Content

Travel content comes from more sources than ever. Learn how direct access to connected content helps improve visibility, servicing, and traveler experience.

Direct Travel

How Your Travel Program Can Drive Business Growth

Discover three ways travel managers can align their travel program with business goals and turn travel into a driver of measurable growth.

Direct Travel

Smarter Guest Travel: Key Takeaways from BTN’s Webinar

Learn why travel leaders are bringing guest travel into the managed travel program, and how Direct Travel and Juno can help.

Direct Travel

The Logistics of Peak Performance: Inside Elite Sports Travel Operations

Discover the intricacies behind sports travel and the lessons global organizations can apply to high-performance business travel programs.

Direct Travel

Change Management in Business Travel: How to Modernize with Confidence

Travel program transitions don’t have to feel disruptive. Discover how Avenir reduces friction during implementation with structured onboarding and dedicated support.

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CookieLawInfoConsent	1 year	Records CCPA status and default button state for each category.
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CLID	1 year	Identifies the first-time Clarity saw this user on any site using Clarity.
hubspotutk	6 months	Set by HubSpot to track users and used when deduplicating contacts on form submit.
MR	7 days	Sets by Clarity for indicating whether to refresh MUID.
MUID	13 months	Identifies unique web browsers visiting Microsoft sites.
SM	session	Used in synchronizing the MUID across Microsoft domains.

Cookie	Duration	Description
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MSPTC	1 year	Set by Microsoft Advertising for serving relevant ads and measuring campaign effectiveness.
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tuuid	2 years	Used for analytics and advertising services provided by Demandbase.
tuuid_lu	2 years	Used for analytics and advertising services provided by Demandbase.
tv_UIDM	2 years	Used for Demandbase advertising via Magnite cookie sync.
tvid	1 year	Used for Demandbase advertising via Magnite cookie sync.
utm_campaign	never	Stores UTM data to measure campaign performance and user acquisition sources.
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utm_medium	never	Stores UTM data to measure campaign performance and user acquisition sources.
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ziwsSessionId	session	Set by ZoomInfo to store a session ID and track activity for marketing analytics.

Cookie	Duration	Description
_gat	1 minute	Set by Google Universal Analytics for limiting requests and data collection on high-traffic sites.
_gid	1 day	Set by Google Analytics for storing visitor usage data for site performance reports.
lidc	1 day	Set by LinkedIn for facilitating data center selection.

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