Direct Travel, one of the world’s largest travel management companies, today announced the launch of ANYICHENG™, its advanced travel technology platform developed specifically for the China market. Engineered by Direct Travel China, ANYICHENG™ is built on a Travel-as-a-Service (TaaS) architecture with open API capabilities, enabling connections across travel suppliers, payment providers, expense platforms, and other enterprise systems. This creates a more integrated and adaptable travel ecosystem while preserving the technology already embedded at the core of an organization’s program.
To date, Direct Travel has achieved seamless integration with multiple core systems both domestically and internationally through its fully self-developed “ANYICHENG” platform, thereby becoming the first global TMC in China with the capability to integrate both domestic and international systems. The platform provides the infrastructure needed to operate effectively in China, together with the visibility, scalability, and global reach required to support international growth and increasingly complex travel programs.
Developed specifically for the China market, ANYICHENG™ reflects Direct Travel’s commitment to safe, seamless, and connected business travel. Its name represents three core principles:
Grounded in “An” (Safe), security and compliance built into every step, the foundation of trust in managed travel; guided by “Yi” (Ease), it simplifies complex processes into convenient and efficient solutions, redefining user experience standards; “Cheng” (Journey) signifies full cycle coverage across every stage of the business travel journey with a closed-loop service, from budgeting to reimbursement. Together, these principles capture the proposition behind ANYICHENG™: global travel technology, evolved for China.
Commenting on this launch, Ms. Qu Ning, Managing Director of Direct Travel China, said: “ANYICHENG™ brings Direct Travel’s global capabilities into a platform designed around the needs of the local market. ANYICHENG™ launches with extensive domestic and international air content, alongside more than 300,000 domestic hotels and 500,000 international hotels. At the same time, the smooth migration of our existing clients has already begun in an orderly manner and is expected to be fully completed by the end of 2026.”
“We will continue to expand our partner ecosystem, deepen our content and integration capabilities, to give corporate clients greater consistency, visibility, and control across the full travel program, while delivering a simpler and more seamless experience for their traveling employees.”
Direct Travel China
Direct Travel China is the wholly-owned investment entity in China of Direct Travel, one of the world’s top three travel management brands, headquartered in Shanghai, China. Combining a global perspective with local expertise, Direct Travel China leverages a premium global resource network and industry-leading digital infrastructure to deliver dedicated corporate travel management solutions. The company provides multinational and domestic enterprises alike with seamless, end-to-end travel services spanning both domestic and international markets — covering air travel, hotel accommodations, and travel management. Direct Travel China is committed to bridging the domestic travel ecosystem with global management systems, ensuring efficient, agile, and well-coordinated corporate travel while maximizing client value through service excellence.
