At GBTA + VDR Europe 2026 in Vienna, the Direct Travel team led conversations on the future of managed travel.
Group Commercial Director Katie Skitterall spoke with Spotnana’s Content and Distribution Partner Director Luigi Tiberio, temoji consulting’s Katie Virtue, and GBTA Senior Research Manager Mark Sharoff during Innovation and the Pursuit of the “Perfect Business Trip.” The session narrowed in on challenges today’s travel managers are facing and how TMCs and tech companies can help solve them.
Sales Director Kristina Stapulionyte joined ServiceNow’s Carine Morin and NES Fircroft’s Jamie Finnie for The Modern Travel Program Lab: Beyond Theory, What Actually Works, a interactive discussion about traveler experience, AI, and program visibility.
Across the convention hall, Chief Sales Officer Todd Pelletier sat down with The Studio at GBTA to share his thoughts on Direct Travel and ATPI coming together as one global organization, Avenir’s continued expansion, and what travel managers are asking for today:
These conversations reflect the broader work of bringing Direct Travel and ATPI together as one global company, combining global reach and specialized expertise with modern technology and human-centered service. In her recent reflection on the first year together, CEO Christal Bemont shared how Avenir’s expansion, closer collaboration, and continued technology investment are advancing that work.
The Conversation Doesn’t End in Vienna
The Direct Travel team is here to help bring together the content, data, and global service you need to manage your travel with greater confidence. Stay up-to-date on our global expansion and the latest Avenir developments by subscribing to the Avenir Newsletter.
