Business Travel Tips

Direct Travel

Global Travel Program Transitions: Key Insights from BTN’s ‘In the Know’ Webinar

Learn how to implement, scale, and transition a global travel program without disruption, with firsthand insights from travel managers and industry experts.

Direct Travel

Upgrading Your Travel Program: Turning Complexity into Clarity

When travel complexity outgrows legacy systems, modernization becomes inevitable. Hear how Samuel, Son & Company restructured its travel program through Avenir and what that transformation looked like from the inside.

Direct Travel

Podcast: Outgrowing Legacy Travel Systems

Major themes from episode 3 of the Altitude with Attitude podcast. Direct Travel and Spotnana discuss what’s next for travel technology.

Direct Travel

Podcast: Embracing Modern Travel Management

Top insights from episode 2 of the Altitude with Attitude podcast. Direct Travel & the Conrad Hilton Foundation explore how to modernize a travel program.

Direct Travel

Travel Manager 2.0: Top Takeaways from BTN’s Webinar

Use insights from the webinar’s panel of experts to strengthen your travel program with actionable data, intelligent automation, and personalized service.

Direct Travel

The Travel Manager’s Guide to Demonstrating ROI

By connecting travel outcomes to broader business objectives, travel managers can demonstrate the true strategic value of every trip.

Direct Travel

Building a Travel Culture That Supports Employee Well-Being

Discover strategies travel managers can use to support traveler wellness, reduce burnout, and build healthier business travel programs.

Direct Travel

How to Build a Travel Program That Puts Service First

Discover why service is the backbone of a strong travel program and how the right TMC partner can keep your travelers supported when it matters most.

Direct Travel

Why Smoother Business Travel Starts With Better UX

Explore how Avenir: Travel Edition applies modern UX principles to simplify travel management and create effortless experiences for every journey.

Direct Travel

Podcast: Building a Modern Travel Program with ZS

Key takeaways from episode 1 of the Altitude with Attitude podcast. Direct Travel & ZS explore how travel managers can drive program success.

Direct Travel

Top Tips for Navigating GBTA 2025 Like a Pro

Ready for GBTA? This guide has everything you need to get the most from this year’s convention, from must-attend sessions to insider tips.

Direct Travel

6 Steps for More Sustainable Business Travel

From setting climate goals to engaging employees, learn how to embed sustainability into every stage of your business travel program.

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cookielawinfo-checkbox-marketing	1 year	Records user consent for "Marketing" cookies.
cookielawinfo-checkbox-necessary	1 year	Records user consent for "Necessary" cookies.
cookielawinfo-checkbox-others	1 year	Records user consent for uncategorized cookies.
cookielawinfo-checkbox-performance	1 year	Records user consent for "Performance" cookies.
CookieLawInfoConsent	1 year	Records CCPA status and default button state for each category.
elementor	never	Allows real-time content changes by the website owner.
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rc::f	never	Set by Google reCAPTCHA for identifying bots to protect the website against spam.
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Cookie	Duration	Description
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__Secure-YEC	13 months	Set by YouTube to detect spam or fraudulent ad interactions.
li_gc	6 months	Stores LinkedIn visitor consent for non-essential cookies.
VISITOR_INFO1_LIVE	6 months	Measures bandwidth to select old or new YouTube video player interface.
VISITOR_PRIVACY_METADATA	6 months	Stores YouTube cookie consent state for the domain.
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YSC	session	Set by YouTube for tracking views of embedded YouTube videos.
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_clsk	1 day	Connects multiple page views by a user into a single Clarity session recording.
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_gat_UA-*	1 minute	Set by Google Analytics for tracking user behavior.
_mkto_trk	400 days	Set by Marketo for storing a unique user ID and collecting user activity data.
ANONCHK	10 minutes	Sets to 0 by Clarity to indicate the MUID shouldn't be transferred to ANID.
CLID	1 year	Identifies the first-time Clarity saw this user on any site using Clarity.
hubspotutk	6 months	Set by HubSpot to track users and used when deduplicating contacts on form submit.
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metadata_visitor_id	1 year	Set by Metadata to understand how many users from the account are coming on the site.
MR	7 days	Sets by Clarity for indicating whether to refresh MUID.
MUID	13 months	Identifies unique web browsers visiting Microsoft sites.
SM	session	Used in synchronizing the MUID across Microsoft domains.

Cookie	Duration	Description
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bcookie	1 year	Set by LinkedIn for recognizing browser IDs from LinkedIn share buttons and ad tags.
BIGipServer*	session	Set by Marketo for collecting user activity data to provide relevant ads.
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IDE	1 day	Set by DoubleClick to serve targeted ads across the web to users based on previous visits to a site.
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MSPTC	1 year	Set by Microsoft Advertising for serving relevant ads and measuring campaign effectiveness.
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utm_content	never	Stores UTM data to measure campaign performance and user acquisition sources.
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ziwsSessionId	session	Set by ZoomInfo to store a session ID and track activity for marketing analytics.

Cookie	Duration	Description
_gat	1 minute	Set by Google Universal Analytics for limiting requests and data collection on high-traffic sites.
_gid	1 day	Set by Google Analytics for storing visitor usage data for site performance reports.
lidc	1 day	Set by LinkedIn for facilitating data center selection.

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