Christine Sikes
Christine is responsible for execution of service, delivering efficiency at scale, and helping to drive profitable growth through company transformation initiatives. As a mission driven leader, she leads core operational functions with a mandate to simplify, scale, and lead.
Katherine Creek
Katherine brings more than two decades of experience in driving organizational performance through people-first strategies. As CHRO, she focuses on building an inclusive, high-performing culture that empowers employees and supports long-term growth.
Martin Tuncaydin
Martin leads the development of Direct Travel’s data infrastructure and AI-enabled ecosystem. He focuses on harnessing the power of AI-backed analytics to provide frontline teams with real-time insights and more actionable data for strategic decision-making.
Allison Breeding
Allison has over two decades of experience in global demand generation and market category creation in the technology sector. She leads Direct Travel’s marketing team, driving brand recognition and demand to accelerate the company’s next phase of innovation.
Janet Traphagen
Janet is a 30+ year veteran of the meetings and events industry. She joined the company in 1996 as an account manager and transitioned into sales in 1999. She held positions of increasing responsibility leading up to her promotion to president in 2014.
Gerard Bellino
Gerard has been an active travel industry professional for more than 40 years, holding high-level positions such as Executive Vice President U.S. Leisure Travel, Vice President Supplier Management and Regional Vice President with travel companies such as Navigant International, First Travel Corp., Worldview Travel, and Carlson Wagonlit Travel.
Brian Robertson
Brian is responsible for leading sales and operations for more than 500 team members across multiple locations within Canada. Under his leadership, Direct Travel has carved a niche in these Canadian markets as an industry leader in corporate and luxury travel through the marriage of good old-fashioned high-touch customer service, and innovative high-tech solutions.
Sam DeFranco
Sam possesses a unique skillset that has allowed him to flourish in both travel management as well as in supplier sales and automation. An accomplished travel management executive, he specializes in negotiations, balancing client and corporate needs, employee empowerment and increasing profitability.
Lisa Buckner
Lisa is responsible for customer retention, sales growth, and overall employee relations. She is instrumental in strategic planning and specializes in building a culture that consistently gives extremely high customer and employee survey results, some of the best in the industry.
Sarah Kuberry Martino
Sarah serves as Chief Product Officer at Direct Travel, bringing over a decade of industry experience and a proven track record of driving innovation, transformation, and growth.
Todd Pelletier
Todd is a seasoned sales executive with extensive experience spanning more than 50 countries. With over 30 years of experience in enterprise and cloud-based sales and management, Todd understands how to align large sales organizations to achieve success at scale.
Scott Schwisow
Scott leads the expansion of technology initiatives and the implementation of Direct Travel’s technology stack, Avenir. He collaborates with Operations, IT, Finance, and other departments to drive technological advancements and improve internal systems and processes.