This year’s honorees include:
Sarah Kuberry Martino, 
Chief Product Officer, Direct Travel – recognized in the Women Innovating the Way We Travel category for reimagining how business travelers connect and move, leading with creativity and purpose to elevate every journey
Christine Sikes, 
Executive Vice President Customer Experience, Direct Travel – named among Global Leaders with Global Impact for her global leadership, collaboration, and commitment to driving meaningful change across the travel community
Jordan Jones, 
Director, Strategic Accounts, Direct Travel – recognized as a Rising Female Leader for her forward-thinking ideas, performance, and growing influence as one of the industry’s next-generations changemakers
“These recognitions speak to the incredible women who are shaping what’s next for Direct Travel and the business travel industry at large,” said Christal Bemont, CEO, Direct Travel. “Sarah, Christine, and Jordan’s leadership exemplify the progress we’re making as we continue to grow, innovate, and empower the next generation of leaders.”
Now in its 11th year, GBTA WINiT honors women across the business travel industry who are advancing opportunity, mentorship, and equity. The recognition of these Direct Travel leaders underscores the company’s ongoing commitment to empowering women and fostering professional growth across all levels of the organization.
This achievement comes amid a period of continued momentum for Direct Travel. The company expanded its footprint through strategic acquisitions, including ATPI, and advanced its technological capabilities with the launch of Avenir: Travel Edition. Together, these milestones reflect Direct Travel’s focus on building a people-first travel management company that unites innovation, service, and Duty of Care to deliver secure and personalized travel solutions backed by data-driven insights.