Minielly brings more than two decades of financial leadership experience across global, technology-enabled and multi-entity organizations. He most recently served as Chief Financial Officer at Partnerize and previously held senior leadership roles at Allintus and Cunningham Lindsey.
“Matthew joins us at a pivotal moment as our Avenir global corporate travel platform continues to scale,” said Christal Bemont, Chief Executive Officer of Direct Travel. “His experience leading complex, growth-oriented organizations will strengthen our ability to execute at enterprise level.”
John Coffman has served as Chief Financial Officer at Direct Travel for more than a decade and has been instrumental in the company’s founding and long-term success. Throughout his tenure, Coffman has played a central role in shaping the company’s financial architecture, capital strategy, and operational model. In his new role, he will focus on corporate development, M&A strategy, and enterprise portfolio alignment across Direct Travel’s global businesses.
“John’s leadership has been foundational to who we are today,” said Bemont. “His strategic depth and broad operational perspective make him uniquely suited to guide our enterprise development as we continue to expand.”