Ready for GBTA? This guide has everything you need to get the most from this year’s convention, from must-attend sessions to insider tips.
Stop by booth #1401 to see how Direct Travel is reimagining travel management with powerful technology, smarter insights, and unmatched service. From intelligent trip planning to policy alignment and personalized support, we're building the future of travel—together.
Fuel up with a personalized latte or espresso, on us.
Get your initials engraved on a custom Fellow tumbler.
Grab a branded linen bag for taking home your GBTA swag.
Don’t miss our demo sessions to see how Avenir: Travel Edition simplifies program management by bringing travelers, managers, and advisors together on one seamless platform. From booking and policy controls to disruption support and data insights, Avenir provides an intuitive booking experience with 24/7 support and unmatched control.
12-3pm
12:30pm, 2:00pm
2-6pm
2:30pm, 4:30pm
3:30pm
2:30-5:30pm
3:00pm
This GBTA, we're celebrating the travel managers who bring structure to chaos and connection to every corner of business. Join us for our after party at Meow Wolf to explore an immersive art experience, where reality bends and creativity reigns.
Meow Wolf Denver, 1338 1st St.
Monday, July 21 @ 6:30 - 9:30 p.m.
Let’s be honest—corporate travel in 2025 feels like a blind date, equal parts promise and uncertainty. In this high-energy, audience-fueled session, we’re bringing both the drama and the data. We’re putting the industry’s toughest topics on the spot and asking: Could this relationship grow into a perfect match, or is it time to walk away? Expect live polls, bold hot takes, and a few mic-drop moments.
Room 207
July 23 @ 11:15 a.m.
