See how Avenir helps small and medium-sized businesses streamline operations, access better content, and elevate the traveler experience through next-gen technology and service.
Technology is not just a tool — it's a critical driver of smarter, more agile travel programs. Through Direct View Consulting, we help organizations identify and source the right stack of travel technologies and services to achieve their goals. Whether you are looking to modernize your program, leverage AI, or select custom solutions tailored to your business, we bring the expertise to transform your travel technology landscape.
The right technology can turn a good travel program into a great one — but with so many options, knowing where to start is critical. We work alongside clients to assess their current travel technology ecosystem and develop a roadmap for future success. Our team provides independent, strategic guidance on selecting, integrating, and optimizing solutions across online booking tools (OBTs), expense platforms, air and hotel re-shopping platforms, reporting systems, mobile travel apps, duty of care solutions, sustainability tracking tools, and even dining spend optimization.
Beyond advising, we work with clients to identify travel technology solutions to enhance their travel programs. TravelStack™ is our curated business travel technology marketplace.
The travel industry is constantly evolving, and keeping pace with emerging technologies can be challenging. TravelStack™ is a digital collection of curated technologies and services designed to elevate your travel program. Clients can easily explore and filter solutions based on key challenges such as program management, cost savings, risk management, traveler experience, and more — helping them identify the right partners to close gaps and drive meaningful improvements.
Our goal is to help organizations design a future-ready tech stack that enhances traveler experience, improves program performance, and aligns with corporate priorities.
We can help deliver smart, scalable solutions that empower you to maximize the value of your travel program through technology.
Traveler payment behavior is evolving, and business travel programs must evolve with it. We help clients modernize their travel payment strategies by:
Mobile wallet readiness is not just a traveler convenience, it’s a critical step toward future-proofing your travel program for efficiency, compliance, and traveler satisfaction.
Partner with Direct View Consulting to create a technology strategy with tailored solutions that elevate your travel program’s impact and future-proof your business.
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|---|---|---|
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| __cfruid | session | Set by Cloudflare for identifying trusted web traffic. |
| _752f8 | session | Preserves visitor sessions for AI-driven customer support. |
| _cfuvid | session | Set by HubSpot’s CDN provider, Cloudflare, for handling rate limiting. |
| _GRECAPTCHA | 6 months | Set by Google reCAPTCHA for identifying bots to prevent spam. |
| ASP.NET_SessionId | session | Set by Microsoft's ASP.NET Application for storing session data during visits. |
| cli_user_preference | 1 year | Keeps track of the cookie categories for which the user gave their consent. |
| cookielawinfo-checkbox-analytics | 1 year | Records user consent for "Analytics" cookies. |
| cookielawinfo-checkbox-functional | 1 year | Records user consent for "Functional" cookies. |
| cookielawinfo-checkbox-marketing | 1 year | Records user consent for "Marketing" cookies. |
| cookielawinfo-checkbox-necessary | 1 year | Records user consent for "Necessary" cookies. |
| cookielawinfo-checkbox-others | 1 year | Records user consent for uncategorized cookies. |
| cookielawinfo-checkbox-performance | 1 year | Records user consent for "Performance" cookies. |
| CookieLawInfoConsent | 1 year | Records CCPA status and default button state for each category. |
| elementor | never | Allows real-time content changes by the website owner. |
| raygun4js-userid | never | Set by Raygun for detecting and diagnosing website errors. |
| rc::a | never | Set by Google reCAPTCHA for identifying bots to protect the website against spam. |
| rc::b | session | Set by Google reCAPTCHA for identifying bots to protect the website against spam. |
| rc::c | session | Set by Google reCAPTCHA for identifying bots to protect the website against spam. |
| rc::f | never | Set by Google reCAPTCHA for identifying bots to protect the website against spam. |
| viewed_cookie_policy | 1 year | Stores whether the user consented to cookies. |
| wordpress_no_cache | session | Used by NGINX to bypass the page cache when present. |
| wp-wpml_current_language | session | Set by WPML for storing user language settings. |
| Cookie | Duration | Description |
|---|---|---|
| __Secure-ROLLOUT_TOKEN | 6 months | Set by YouTube for determining which videos have been played by a user. |
| __Secure-YEC | 13 months | Set by YouTube to detect spam or fraudulent ad interactions. |
| li_gc | 6 months | Stores LinkedIn visitor consent for non-essential cookies. |
| VISITOR_INFO1_LIVE | 6 months | Measures bandwidth to select old or new YouTube video player interface. |
| VISITOR_PRIVACY_METADATA | 6 months | Stores YouTube cookie consent state for the domain. |
| wpEmojiSettingsSupports | session | Set by WordPress for determining if the browser can display emojis. |
| YSC | session | Set by YouTube for tracking views of embedded YouTube videos. |
| yt-player-headers-readable | never | Set by YouTube for storing video playback and interface preferences. |
| yt-remote-cast-available | session | Set by YouTube for storing casting availability. |
| yt-remote-cast-installed | session | Set by YouTube for storing casting preferences. |
| yt-remote-connected-devices | never | Set by YouTube for storing video player preferences. |
| yt-remote-device-id | never | Set by YouTube for storing user’s video preferences for embedded videos. |
| yt-remote-fast-check-period | session | Set by YouTube for storing video player preferences. |
| yt-remote-session-app | session | Stores settings and interface info for the embedded YouTube video player. |
| yt-remote-session-name | session | Stores YouTube video player preferences for embedded videos. |
| yt.innertube::nextId | never | Set by YouTube for registering a unique ID to track viewed YouTube videos. |
| yt.innertube::requests | never | Set by YouTube for registering a unique ID to track viewed YouTube videos. |
| ytidb::LAST_RESULT_ENTRY_KEY | never | Set by YouTube for storing last clicked search result entry. |
| Cookie | Duration | Description |
|---|---|---|
| __hssc | 1 hour | Set by HubSpot for tracking sessions and determining if the __hstc cookie should be updated. |
| __hssrc | session | Set by HubSpot for indicating if the user has restarted the browser or if it's a new session. |
| __hstc | 6 months | Set by HubSpot for tracking visitor data, including timestamps and session numbers. |
| _clck | 1 year | Persists the Clarity User ID and preferences, unique to that site, on the browser. |
| _clsk | 1 day | Connects multiple page views by a user into a single Clarity session recording. |
| _ga | 400 days | Set by Google Analytics for assigning a unique ID used to track user sessions. |
| _ga_* | 400 days | Set by Google Analytics for storing and counting page views. |
| _gat_UA-* | 1 minute | Set by Google Analytics for tracking user behavior. |
| _mkto_trk | 400 days | Set by Marketo for storing a unique user ID and collecting user activity data. |
| ANONCHK | 10 minutes | Sets to 0 by Clarity to indicate the MUID shouldn't be transferred to ANID. |
| CLID | 1 year | Identifies the first-time Clarity saw this user on any site using Clarity. |
| hubspotutk | 6 months | Set by HubSpot to track users and used when deduplicating contacts on form submit. |
| metadata_session_id | session | Set by Metadata to track the number of sessions a specific account has on the site. |
| metadata_visitor_id | 1 year | Set by Metadata to understand how many users from the account are coming on the site. |
| MR | 7 days | Sets by Clarity for indicating whether to refresh MUID. |
| MUID | 13 months | Identifies unique web browsers visiting Microsoft sites. |
| SM | session | Used in synchronizing the MUID across Microsoft domains. |
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | Set by Facebook for serving ads on Facebook or related platforms after visiting the website. |
| _gcl_au | 3 months | Set by Google Tag Manager for testing ad efficiency of websites using their services. |
| _zitok | 1 year | Set by ZoomInfo to store a unique user ID for analytics, lead generation & marketing attribution. |
| bcookie | 1 year | Set by LinkedIn for recognizing browser IDs from LinkedIn share buttons and ad tags. |
| BIGipServer* | session | Set by Marketo for collecting user activity data to provide relevant ads. |
| fr | 3 months | Set by Facebook to show relevant ads by tracking user behavior on sites with the Facebook pixel. |
| IDE | 1 day | Set by DoubleClick to serve targeted ads across the web to users based on previous visits to a site. |
| metadata_cid | 30 days | Set by Metadata for storing unique campaign ID and conversion tracking purposes. |
| metadata_cid_history | 90 days | Set by Metadata for storing the history of the metadata_cid for any past campaigns. |
| site_identity | 1 year | Set by Salesloft for tracking website activity to help identify and qualify leads. |
| sliguid | 1 year | Set by Salesloft for tracking website activity to help identify and qualify leads. |
| slireg | 7 days | Set by Salesloft for tracking website activity to help identify and qualify leads. |
| slirequested | 1 year | Set by Salesloft for tracking website activity to help identify and qualify leads. |
| SRM_B | 13 months | Set by Microsoft to identify browsers for ad delivery, campaign tracking, and retargeting. |
| test_cookie | 15 minutes | Set by DoubleClick for determining if the browser supports cookies. |
| utm_campaign | never | Stores UTM data to measure campaign performance and user acquisition sources. |
| utm_content | never | Stores UTM data to measure campaign performance and user acquisition sources. |
| utm_medium | never | Stores UTM data to measure campaign performance and user acquisition sources. |
| utm_source | never | Stores UTM data to measure campaign performance and user acquisition sources. |
| utm_term | never | Stores UTM data to measure campaign performance and user acquisition sources. |
| ziwsSession | session | Set by ZoomInfo to identify a user session for company analytics and lead generation. |
| ziwsSessionId | session | Set by ZoomInfo to store a session ID and track activity for marketing analytics. |
| Cookie | Duration | Description |
|---|---|---|
| _gat | 1 minute | Set by Google Universal Analytics for limiting requests and data collection on high-traffic sites. |
| _gid | 1 day | Set by Google Analytics for storing visitor usage data for site performance reports. |
| lidc | 1 day | Set by LinkedIn for facilitating data center selection. |