Serko Partnership

Direct Travel Expands Offerings to Clients with Zeno Travel Booking and Expense Solution in North America

Direct Travel expands partnership with Serko and now offers Zeno, Serko’s travel booking and expense management tool, to North American clients

Denver, CO – March 19, 2019 — Travel management company Direct Travel, Inc., North Americas’ fastest growing travel management company, today announced the expansion of its agreement with Serko Ltd. (NZX:SKO, ASX:SKO) for Zeno, Serko’s travel booking and expense management solution, into North America.

The expanded agreement will allow Direct Travel and Vision Travel (a Direct Travel company) clients in the United States and Canada to utilize the tool to book and manage their trips online. Zeno is also included in the Direct ATPI Global Travel offering for multinational companies.

Among the benefits to Direct Travel clients are Zeno’s self-service portal for SME implementation, making deployment of the solution simple and seamless for smaller corporate customers. Zeno also offers a pioneering user interface for desktop and mobile and provides actionable insights from bookings to travel bookers and category managers to drive cost savings and holistically improve their travel programs.

Travelers benefit from the tool’s consumer-grade, end-to-end travel booking capabilities and artificial intelligence (AI) used to continually improve the traveler experience by recommending itineraries based on individual traveler preferences. Zeno’s multi-source content engine and pioneering approach to airline ancillaries will also provide travelers with a full range of choice via NDC, GDS and direct connect content.

Travelers average a 95%+ acceptance rate of the AI-driven shortlisted itineraries with Zeno, dramatically reducing the booking time and contributing to greater adoption, increased travel program compliance, lower costs and greater visibility and control.

“Serko has shown that their Zeno platform is a great solution for what we see customers are now demanding of the user interface for online booking technology,” said John Coffman, Direct Travel CFO, U.S. “We are excited to be a key strategic partner of Serko and providing a different experience to our customers.”

“Direct Travel and Vision Travel have recognized the benefit that a modern user experience can bring to their customers,” added Darrin Grafton, Serko CEO. “We are excited to extend the relationship with them and we will be working together to activate pilot customers in the coming quarters.”

Effective immediately, Direct Travel and Vision Travel clients in the U.S. and Canada have the option to utilize Zeno as their travel booking and expense solution of choice. Zeno is also available to Direct ATPI Global Travel multinational mid-market clients.

About Direct Travel

Direct Travel, Inc. is a leading provider of corporate travel management services. The company has been providing travel management services for over 40 years, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings. Direct Travel has offices in over 60 locations across North America and the UK and is currently ranked 10th on the Travel Weekly Power List. Direct Travel is also a prominent member of Virtuoso, the world’s most prestigious luxury travel network. For more information about Direct Travel, please visit

Additionally, Direct Travel offers full-service performance improvement solutions, including meeting and event management, group incentive travel and individual recognition solutions through its wholly owned subsidiary Creative Group, Inc. For more information, please visit

About Serko

Serko is a leading travel and expense technology solution, used by over 6,000 corporate entities and Travel Management Companies (TMCs) who combined book more than $6bn of travel a year through Serko’s platforms.

Zeno is Serko’s next generation travel management application, using intelligent technology, predictive workflows and a global travel marketplace to transform business travel across the entire journey.

Listed on the New Zealand Stock Exchange Main Board (NZSX:SKO) and the Australian Securities Exchange (ASX:SKO), Serko employs more than 180 people worldwide, with its headquarters in New Zealand and offices across Australia, China, India and North American headquarters in Stamford, Conn.

Media Contact

Amanda Wesley, Director, Corporate Communications
Direct Travel
[email protected]

Katharine Williams
Dots & Lines, on behalf of Serko
[email protected]

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