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Direct Travel Joins Forces with Vision Travel

DENVER and TORONTO and MONTREAL, April 10, 2017 /PRNewswire/ — Direct Travel, Inc., one of the top travel management companies in the US, today announced an agreement to merge with Vision Travel, Inc., the largest independent travel management company in Canada.

This move is the first step towards a shared strategy to build a global company. Direct Travel’s executive team will remain in place, and will gain the additions of Brian Robertson (President, Vision Travel, Ontario West Region), and Joel Ostrov (President, Quebec East Region).

“We’re excited about this opportunity to move business into Canada. It was a natural progression and Vision Travel is a phenomenal company that will add new dimension to our organization,” says Ed Adams, CEO of Direct Travel.

“Coming together with Direct Travel makes sense for our business in North America,” says Brian Robertson, President, Vision Travel (Ontario West). “Our companies share the same values and commitment to providing our customers with high quality services, and a more personalized approach to travel.”

The combined companies will enhance services by extending their global reach, allowing them to fulfill the unique needs of their local markets through stronger relationships and more buying power across one organization. Together, Direct Travel and Vision will provide customers with more choice, while allowing them to continue to work with their established and trusted providers.

“We are excited about what this merger offers our customers,” says Joel Ostrov, President, Vision Travel (Quebec East). “We are enhancing our travel management services overall and offering the most advanced technologies to our customers.”

Adams adds, “This is a tremendous growth opportunity for both companies and will benefit our clients by broadening our position as leaders in travel well into the future.”

With close to 2,000 employees across North America, Direct Travel and Vision Travel represent over $3 billion in sales, and the expanded organization will have offices in over 60 locations.

The agreement is scheduled to be finalized by April 30, 2017.

About Direct Travel

Direct Travel, Inc. is a leading provider of corporate travel management services, established with the goal to create a best-in-class TMC.  The company has been providing travel management services for over 40 years; working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel has offices in over 45 locations across the US and the UK, and is currently ranked 15th on the Travel Weekly Power List. Direct Travel is also a prominent member of Virtuoso, the world’s most prestigious luxury travel network.  For more information about Direct Travel, please visit

Additionally, Direct Travel offers full-service performance improvement solutions, including meeting and event management, group incentive travel and individual recognition solutions through its wholly owned subsidiary Creative Group, Inc. For more information, please visit

About Vision Travel

Vision Travel is a leader in travel management in Canada, employing 725 travel professionals. The company has been providing a full range of corporate, meetings & incentives, leisure and loyalty travel services from coast to coast to a wide spectrum of Canadian companies since 1953. In 2016, Vision Travel was ranked 24th in North America on the Travel Weekly Power List and is a leading member of Virtuoso, the world’s most prestigious travel network.

Vision Travel is committed to a more personalized and responsive approach to the business of travel and this is achieved through customer service, exceptional value and trust. Our success is a testament to our valued team members. For more information about Vision Travel, please visit

Media Contact

Amanda Wesley
Director, Strategic Corporate Communications
Direct Travel, Inc.
201.847.2306 | [email protected]

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