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Press Releases > Direct Travel Launches Luxury Division at Langham Chicago

Direct Travel Launches Luxury Division at Langham Chicago

Chicago, IL- Direct Travel, a leading travel management company in the U.S. recently held a glamorous event at The Langham, Chicago to celebrate the launch of their private luxury division, Direct Travel Luxe. Leadership for both Direct Travel and Langham hotels attended, along with some of their highest profile leisure and corporate clients.

Guests were graciously welcomed by the hotel’s Managing Director, Bob Schofield, followed by CEO of Direct Travel, Ed Adams, and President of Direct Travel Luxe, Victoria Boomgarden. Serendipitously, the event also celebrated Trip Advisor’s announcement earlier that day that The Langham, Chicago was named Best Luxury Hotel in the U.S.

“We are so thrilled to be celebrating the launch of our new division at an award-winning hotel,” said Ed Adams, “The Langham epitomizes the same level of service, quality and grace that Victoria and her team deliver to our Luxe members. We could not be better suited partners and look forward to more events with Langham in some of our other major markets.”

The brand’s new leader, Victoria Boomgarden, gave a heartfelt speech as she explained her vision behind this members-only program:

“Everything I do comes from the passion and fervor I have for travel. Today’s luxury is not defined by price, but by how customizable and personalized the experience can be. My team and I have done the research, often experiencing things first hand, in order to custom design our itineraries. I take into consideration everything my client wants to see and do and elevate that to the next level with opportunities they might never have dreamed of.”

Some of these curated experiences Victoria has developed include a Grand Cru tasting at private chateaux during an insider’s tour of Burgundy and Bordeaux, Nepal by private helicopter, behind the scenes at a Parisian fashion house, and a personal Tour de France with an expert cycling guide.

The party was attended by a mix of who’s-who in the Chicago area, including lifelong clients of Ms. Boomgarden’s, and Arturo Gomez of the immensely popular Chicago-based restaurant and entertainment group Rockit Ranch. Guests enjoyed an assortment of hand-crafted cocktails including a martini with beet juice and an array of decadent appetizers from vichyssoise panna cotta with white sturgeon caviar to grapefruit macarons painted in gold, the signature color of the Luxe brand.

Direct Travel Luxe will host a series of private events for current and prospective members throughout the year in cities such as New York, San Francisco, Denver and London.

About Direct Travel, Inc.

Direct Travel, Inc. is a privately held corporation with the ultimate goal to create a best-in-class TMC through acquisition and organic growth. Direct Travel has been providing travel management services for over 40 years; by working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel helps clients derive the greatest value from their travel program in terms of superior service, internet-based technologies, and significant cost savings. Direct Travel has offices in 39 locations across the US, and is ranked among the top US corporate travel management companies. For more information about Direct Travel, please visit our website at  Direct Travel Luxe is a membership based, high–touch concierge travel service providing hand-tailored experiences to its members.  Services include: access to the most coveted luxury hotels private villas and yachts around the world, elite status with airlines, members-only cruise benefits, a suite of personalized services from luggage delivery to private event access, and custom tailor-made itineraries. For membership inquiries contact [email protected] .

Media Contact

Jennefer Teegen

Director of National Marketing

Direct Travel Vacations |   Direct Travel Luxe

408.960.0396 |   [email protected]


About The Langham, Chicago

The Langham, Chicago is a modern hotel situated in an iconic, Mies Van der Rohe landmark building on the riverfront and close to the city’s retail hub, major attractions and business district. Best known for fusing luxury and comfort, the hotel is home to 316 spacious guest rooms and suites with majestic views of the city and Chicago River. Signature amenities include Chuan Spa, the only Traditional Chinese Medicine-based spa brand in the city;a fitness centeroffering a 67-foot swimming pool,  Jacuzzi, saunas and a steam room;the Pavilion Lounge; Travellerestaurant and lounge; the 4,000-square-foot Langham Club with butler service; and 15,000 square feet of meeting and event space. Additionally, hotel is a hub for artistry, with over 150 pieces of art displayed at the property.

About Langham Hospitality Group

As the wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group encompasses a family of distinctive hotels under the Langham Hotels and Resorts, Cordis and Eaton brands with more than 30 projects currently either confirmed or in a developed stage of negotiation from Asia, Europe and North America to the Middle East. The Group takes its name from the legendary Langham in London which was widely recognized as Europe’s first Grand Hotel. For 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties. For more information, please access the website at

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