A highly sought-after agency, S.R. Travel has been the Bay Area’s gold standard in travel management for nearly 50 years, working with Fortune 500 corporations, mid-sized companies, and independent entrepreneurs to guarantee each client the highest quality travel program available.
“I’ve come to learn that there isn’t another organization as unique as Direct. Everything is accomplished smoothly and without fanfare. Their depth of experience is reflected in everything from the smallest detail to the most difficult and complicated negotiation. They recognize the uniqueness of every company and design a deal that will be a “win” for everyone; owner, employees, clients and vendors,” said Jessica Lewin, CEO of S.R. Travel.
Ed Adams, CEO of Direct Travel states, “Direct Travel’s acquisition of leading travel management companies – like S.R. Travel – is indicative of our uncompromising commitment to serving our clients in a local/regional environment while allowing us to provide premiere services and stay close to our customers.”
“I’m looking forward to expanding our current VIP and Elite service offering by leveraging the expertise and knowledge of the highly talented S.R. staff and adopting best practices to enhance our customers’ experience,” said Helen Leon, President West Region, Direct Travel.
“This acquisition is an impressive addition to our organization, supports our growth strategy, and provides further opportunity for the investment in strategic business practices across our enterprise,” said Adams.
With over 2,000 employees across North America and over $4 billion in sales, Direct Travel has offices in over 60 locations.
About Direct Travel
Direct Travel, Inc. is a leading provider of corporate travel management services, established with the goal to create a best-in-class TMC. The company has been providing travel management services for over 40 years; working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel has offices in over 60 locations across North America and the UK, and is currently ranked 15th on the Travel Weekly Power List. Direct Travel is also a prominent member of Virtuoso, the world’s most prestigious luxury travel network. For more information about Direct Travel, please visit www.dt.com.
Additionally, Direct Travel offers full-service performance improvement solutions, including meeting and event management, group incentive travel and individual recognition solutions through its wholly owned subsidiary Creative Group, Inc. For more information, please visit www.creativegroupinc.com.
About S.R. Travel Service
Since 1971, S.R. Travel has been providing the Bay Area with elite travel management, working with Fortune 500 corporations, mid-sized companies, and independent entrepreneurs to guarantee each client the highest quality travel program available. Led by a team of experienced, dedicated and highly capable individuals with deep roots in the corporate travel industry, S.R. Travel has done more than survive global crises and game-changing developments in the travel planning industry. They have thrived. They provide strategic business partners to their clients, designing innovative programs to meet their business objectives, from expense control to risk management, and traveler satisfaction. They invest in team training and empower their employees to meet clients’ objectives with creativity, innovation and unsurpassed service. For more information about S.R. Travel, please visit www.srtravel.com.
Director, Strategic Corporate Communications
Direct Travel, Inc.
201.847.2306 | [email protected]