Leadership
Christina Sikes

Christine Sikes, Chief Operating Officer

As Chief Operating Officer, Christine is responsible for execution of service, delivering efficiency at scale, and helping to drive profitable growth through company transformation initiatives. As a mission driven leader, she leads core operational functions with a mandate to simplify, scale, and lead.

Christine brings more than 35 years of leadership experience in the travel industry to her role as COO. She has spent the last 11 years at Direct Travel, most recently serving as Executive Vice President, Customer Experience, where she led the company’s efforts to elevate service delivery, enhance operational efficiency, and prepare the organization for scalable growth. Prior to joining Direct Travel, she held positions at CWT as Vice President, Program Management overseeing client relationships for the U.S. Military and Government, and as Vice President, Operations, U.S. East.

Christine was most recently named to the GBTA Foundation’s 2025 WINiT Top 50 list for her global leadership, collaboration, and commitment to advancing meaningful change across the travel community. These recent achievements come on the heels of Direct Travel’s acquisition of ATPI and the launch of Avenir: Travel Edition, underscoring her continued momentum and focus on redefining the future of corporate travel.