Allison brings over 20 years of global marketing leadership experience to her role at Direct Travel. As Chief Marketing Officer, she leads the team in driving brand recognition and demand generation through customer-first strategies and data-driven marketing.
Allison has a proven track record of increasing adoption and delivering measurable business impact, having previously led teams at Red Hat, Docker, and most recently as CMO of Apptio, an IBM Company. There, she transformed and scaled the revenue marketing practice, aligning it with the sales team with a strong focus on driving customer value. This led to significant year-over-year growth and the company’s acquisition by IBM.
At Direct Travel, Allison is focused on building a high-performing demand engine, optimizing marketing tools and systems, and harnessing data and analytics to accelerate pipeline growth and attract and retain customers. Her significant experience in the technology sector makes her a key driver of Direct Travel’s next phase of innovation and market leadership. Allison’s forward-thinking, collaborative style is instrumental in propelling the growth of Avenir, the industry’s first end-to-end, cloud-based corporate travel platform.